„Selling Stone with Emotions“ and „Stone Design Forum” on the second day / A wide range of lectures about the newest trends and most relevant topics for the stone sector

The program of the World Stone Congress (WSC) during the Stone Fair in Xiamen (March 06-09, 2017) has been released. From March 06 until March 8 international speakers will report about the newest trends and most relevant topics for the stone sector. We just name a few below.

Stone Group International’s „12 Mythic Marbles“ marketing concept was a success: Ancient fairy tales from a Greek region were used to promote stone from that region. For every quarry was told the story of an ancient hero who once lived where now the stone comes from.
As these myths are well-know all over the world, the client feels familiar with the stone and the story.
„A piece of Greece” is the leitmotif of the marketing concept.
In the lecture, company's emotional approach is to imagine that the marble would talk to us – this is what it would say: „You took me from the Earth. Respect me. Treat me well. Make something good out of me.”
We will also speak about the company’s latest marketing idea: in case of „Pirgon” marble, the stone is linked to water-phenomena like mist or river streams, as water is indispensable to the creation of marble deposits.
In the case of „Venus Vox” marble, the stone is brought in connection to „Vox”, which is the voice any material is carrying inside, reflecting also the outer sound of the earth.